Our Story

Legendary Herbs is a small family business founded on a love of great herbs and great relationships. Our founder, Eric Brand, is a passionate herb nerd with exceptional connections in the field of Chinese herbal pharmacy.  Eric’s love for academic topics like herbal quality discernment and cultural variations in granule use have led him throughout Asia’s herbal markets, hospitals and granule factories, and Legendary Herbs is an organic extension of Eric’s passion for herbal quality. An excuse for further study.  A service to fellow herb nerds in the community.

At Legendary Herbs, we aim to provide practitioners with educational resources as well as the best products and prices in the industry. We are driven by authenticity and quality, and our company was founded based on a genuine desire to get superior products into the hands of Western practitioners.

Herbal pharmacy is a specialty field within Chinese medicine, and many practitioners lack a comprehensive understanding of issues related to herbal identity and quality discernment. At Legendary Herbs, we believe that we can advance the field by introducing premium products while teaching Western practitioners about the rich history of herbal quality discernment and processing.

Legendary Herbs consists of two people, Eric Brand and his father Charlie.  Charlie is our customer service hero, he runs all the logistics and is the secret to our success. Eric is responsible for all things Chinese medicine- he is  a fluent Chinese speaker and an instructor and practitioner of Chinese medicine. Eric has published two books on herbal medicine and lectures frequently on issues such as the clinical use of granule extracts, herbal authentication, and Chinese medical terminology.

We feel that is important to work with manufacturers that make important contributions to scientific knowledge and research. Our granule supplier is at the cutting edge in terms of research, quality and safety, and we are honored to have the opportunity to bring practitioners truly distinctive products with exceptional value.

Legendary Herbs is dedicated to providing the practitioner community with the products, customer service and support needed to manage their practice.

Questions? We can help.

Eric Brand


A graduate of the Pacific College of Oriental Medicine and a fluent Chinese speaker, Eric has pursued extensive academic and clinical opportunities in mainland China, Hong Kong, and Taiwan. Following a prolonged internship at Chang Gung Memorial Hospital in Taiwan, Eric became immersed in numerous projects related to Chinese medical translation and herbal research. He is the author of A Clinician’s Guide to the Use of Granule Extracts andthe co-author of the text Concise Chinese Materia Medica, and he has edited a variety of modern and classical texts.
Eric has a particular passion for Chinese herbal processing, herbal authentication and quality discernment. He serves as a TCM advisor to the American Herbal Pharmacopoeia and is a U.S. delegate for the ISO Technical Committee committee on TCM standards.

Charlie Brand

Customer Service and Logistics Hero

Legendary Herbs is a father-son endeavor, and Charlie Brand is the man behind the scenes who makes our customer service truly exceptional. Charlie knows each of our customers on a first name basis and he is universally adored for his friendly demeanor and prompt responses. With the exception of the donations that we try to spare for worthy causes such as Mindful Medicine Worldwide, 100% of all of our profits go directly towards supporting Charlie’s retirement and Eric’s constant quest to immerse himself in herbs and books.